Is the beauty industry ready to go natural in 2018?

(November 19, 2017)

Natural ingredients are set to be one of the driving forces in the ever-evolving beauty industry next year.

According to new research by the leading market intelligence agency Mintel, natural beauty products are set to become a major trend in 2018, with brands capitalizing on the movement by encompassing local approaches and developments in biotechnology with a more organic approach to ingredients.

“With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s approach to natural and sustainable ingredients must adapt,” said Vivienne Rudd, director of Global Innovation and Insight, Beauty & Personal Care at Mintel, in a press statement. “In the coming year, the possibilities for creating safe, allergen-free, pure, and efficacious ingredients through science could replace the harvesting of natural ingredients.”

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